Roadmap to Success

Rather than just a pretty phrase, this is like GPS for your content to drive right up to your market and offer relevant products and services.

Marketing has to do with resources- people finding your resources when they look, and your resources finding people where they are.

Content, meaning your relevant product or service- needs to be packaged for people to obtain it.

Furthermore, people need to receive content in the mode that works for them. This could be Desktop, Mobile or another platform.

HTML 5, Android, and iOS

Whether your system requires html email templates, or direct marketing via text messages, mobile web pages or apps for iPhone, iPad, Android, Blackbery, Windows Mobile or numerous other Mobile devices, smartphone apps, placement on service sites, blog content, link portals, membership sites, or posting event or status, photos or video as social media - - all of these things are provided using technical systems, and these have different control sets before any customization occurs.

Then there are front-end systems which allow real people to access all that complexity.

This reaches far beyond the concept of a webpage. Content delivery systems require communication in machine terms with the back-end system, and have to present that in neat packages for public consumption.

Simple isn't always easy

ROI results from relevant content getting to real people, but without the technical navigation on the "roadways" your content will never arrive. In some cases roads themselves must be built to provide access.

Navigation between your content and your audience is a simple principle which becomes a much more technical topic than presented at first glance. Regardless how it is accomplished, what works is expert navigation through this process.

Tech comes into play typically to provide new facility for recognized and standard methods of marketing. Regardless of what "cutting edge" is on any given week in the tech world, you're talking with marketing consultants who know how to do it, along with why it needs to be done.

We actually get it done!

What is the best system?

In tech there's a common theme applying to all questions with hardware or software. The best system is the one which meets your actual needs. You don't go off-roading in a Cadillac, and you don't afford Indy cars just riding around the city.

"When you need a Jeep, technologists like us can manufacture that for you and then make it pretty and luxurious if you want that too. We don't have limits, for us it's just a matter of time and money."

 

Total Vision

We provide you with a written roadmap to success
We provide staging of your project in terms of time, money and effort
We approach a few select businesses to receive free top-to-bottom services
We do not outsource
We can source the tech work, or we can manage the project after plans are approved
 

The Great Divide

Without really understanding tech and the web from an expert level, how does a person truly value technology?

Does one really have to understand how to manufacture and build an engine in order to drive a car, or learn satellite technology to benefit from expert GPS navigation? No, as long as you have someone who knows how to manufacture and build these things properly.

That's the great divide. It occurs between understanding enough to make good decisions and having thorough expert counsel. The view from inside tech is always different than from outside.

We will help you achieve real-world success using our total vision about the value of your products and services in terms of tech and marketing.

Hands-on effort

Ours is a hands-on effort. As much as we know our business, we still rely on your expertise in your core business. This is where you come in...

This is where you come in!

Following the analogy from this page, the driver in practical business terms is an executive or a manager who makes decisions about content.This may or may not be the same person who actually produces the content. Consult with us to make the best decisions about content in marketing terms, and in terms of technology requirements. We also recommend or require technical systems to properly deliver content in ways that matter.

Trust the ones other experts trust

Those who do know whether we're any good contract our services because we're affordable and excellent. We are honored to provide services for those who are "in the know", those who are best able to criticize our methodology, and our principles in action.

We almost forgot...

Some people like case studies and this one cuts across all the important issues. Content driven websites, Subscription membership models, Customer service, Ethics, PR, LOL, ROTFPMSL(WMITB), all of it. It is about Thumbplay, one of the largest Ringtone, Game, and Graphic Wallpaper providers for Mobile.

How did they successfully shift their business to a content-driven model after starting with a subscription based model? How did they do this without changing the look or entry point of their model?

This case is so prime and loaded with the essential points about marketing in today's terms that we will probably continue to use it for yet another 5 years.

We're proud to say that our founders were there to help make them one of the most successful businesses on the mobile scene between 2006-2009, that is, until Apps took over, but that is another story... In the meantime check out this essential Case Study.

 

 
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